- 💥 Going Viral
- Posts
- 👴 Ancestors, Hot Dads, and Rad Ads
👴 Ancestors, Hot Dads, and Rad Ads
Plus: EU Commission bans TikTok, YouTube doubles down on podcasts
Hi everyone!
February is nearing its end 🍃 which means that…
Animals come out of hibernation, spring begins, and marketing teams are busy at work preparing for their International Women’s day and St. Patrick’s day campaigns ✍️
Let’s get into what’s popping today.
What would my ancestor think? 👴
Dads get their spotlight 👨👩👧👦
Analyzing the best TikTok ads 🕵🏻♂️
1/ 👴 What would my ancestor think?
This new TikTok trend showcases some glaring differences in today’s life vs. what our ancestors went through.
We can only appreciate how far society has come 😂
@tokizabeth I love this trend 🤗 #Ancestors #Funny #MixedRace
2/ Dad used to reject many girls back in the day… 🙋🏻♂️
TikToker dads are in the spotlight in this new trend (again?? Anyone remember this a few weeks ago?)
This one in particular seems to highlight the… ahem.
The more handsome ✨ dads.
@dumplingn00dle Proud daughter here ❤️ #dadsoftiktok #dadsofdaughters #dadtrend
@zelle_lim hoping on this trend 👀
🎵 Song - Material Girl by Madonna
3/ TikTok ads that aren’t cringe ✨
The ads landscape on TikTok are just so different vs. other platforms like Instagram and Facebook.
Importance of video > ad copy
Organic and authenticity through UGC
Grab attention early (first seconds!)
Due to above, great TikTok ads don’t really feel like… ads.
Let’s dive into some examples that set the bar going into the rest of 2023 👇
🔹 Cerave x @gmcasto
@gmcasto CeraVe lotion is so good for my skin that I had to try it out for skating @CeraVe #ceravepartner #cerave
🔥 Why it’s fire:
@gmcasto is known for doing wild shit, so him doing a CeraVe ad is… unexpected
Is this an ad? Or is this another one of his usual TikToks? Hard to tell 🤔
The comments say it all 🤷🏻♂️
🔹 Kind x @zachking (oldie but goodie)
@zachking Even art gets hungry sometimes. Check out the @kindsnacks #KINDSimpleCrunchContest #ad
🔥 Why it’s fire:
@zachking stays loyal to his TikTok brand. Magic and illusions baby!
Engaging and tells a story 🤯
✍️ Summary
Leverage creators (UGC)
Let them do their thing!
Tell a story, make it short and sweet
🗞 News
The European Commission bans TikTok from staff work devices
Many believe that US will likely keep on pushing to do the same
🚨SCOOP: The European Commission is banning TikTok from corporate devices and personal devices using corporate apps. EU officials are told to disinstall the social media ASAP and no later than by 15 March to protect data and prevent cyber threats.
euractiv.com/section/cybers…— Luca Bertuzzi (@BertuzLuca)
8:31 AM • Feb 23, 2023
YouTube Music is adding podcasts to its repertoire
BREAKING: Podcasts are coming to YouTube Music
- Audio ads coming soon
- RSS will be used to bring shows into YT podcasting
- YT Music will let you listen to podcasts, even with locked screen, on free tier
- YT Channels might have a podcast tab in future
9to5google.com/2023/02/23/you…— Matt Navarra (@MattNavarra)
5:13 PM • Feb 23, 2023
Elon hints that Twitter might open source its algorithm… this week? 🙏
elon says twitter’s algorithm will be made open source next week
— Best of Dying Twiter (@bestofdyingtwit)
5:43 PM • Feb 22, 2023
💸💸
Interested in sponsoring or promoting in this newsletter?
Email [email protected] to talk!
📸 Creator of the day
@morningbrew Every finance TikTok (@dhtoomey) #money #tiktok #business #cash
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