💥 Giant Cat and Gen Z Marketing

Plus: TikTok rolls out screen time limits, Snapchat integrates with ChatGPT

🫡 Hope everyone’s having a great first week of March!

Spring’s in the air, and certain students in America are already missing the preferential treatment they got in February 🤣

@thatt_ryiah

World best teacher 🫡. #indiana #blowthisup #wteacher #jokess

💥 Let’s get into what’s popping today.

  1. Clancy’s Auto Body (and a giant cat) goes crazy

  2. Go viral on TikTok to pass?

1/ Clancy’s Auto Body 🚗

🤯 50M views, 200K followers ALL IN 7 DAYS!

A random auto shop based in Fort Lauderdale, Florida swept the internet this week…

All starting with this TikTok 👇

@clancysautobody

Job market is tough rn 😒 #bodyshoplife #shoplife #autobody

The trend caught on quick.

Brands all over the world (large and small) participated as they should 👇

@dadsorganicmarket

Maxwell told me he wants you to come shop here, I don’t make the rules #sasktok #saskatchewanbusiness

@juventus

Maxwell feels at home! #juventus #3d #cat #maxwell

@philadelphiaeagles

Maxwell told us to tell you to tell everyone “Go Birds” 🦅 #eagles #lincolnfinancialfield #nfloffseason

The lesson here?

Post the most random, original, unhinged content on TikTok.

Want more deets? Here’s a great Twitter thread that summarizes this phenomenon 👇

2/ Go VIRAL to pass this class 👩‍🏫

If only class was this fun everywhere 😂

profmarinacooley is a TikTok account run by a content marketing class at Emory University’s Goizueta Business School.

Their latest project had a very simple criteria for an A:

Go viral on TikTok.

Let’s see some examples that passed with flying colours… 👇

@profmarinacooley

hardest part of business school is waking up for my 1pm😼 #emory #gregfenves #shoutoutfenves #cattok #cat #chad #longisland #collegetok #college

@profmarinacooley

Guessing majors at Emory University! Can YOU guess the major? Comment below!! #guessingmajors #emoryuniversity #emoryuniv #emory #colleget... See more

Safe to say, the engagement numbers on some of these videos would impress the most seasoned marketers out in the wild 🤯

Kudos to the professor for giving the youngins a taste of the real world marketing in the classroom!

Here’s the full scoop on Yahoo 👈

🗞 News

  • TikTok rolls out screen time limits for users under 18 article

  • Instagram to test facial age estimation technology article

  • Snapchat releases AI chatbot integrated with ChatGPT article 

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📸 Creator of the day

The AI model Miquela taking over Instagram 👈

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