💥 Grey Tracky, Oscars, and Later's TikTok

Plus: UK's TikTok ban, Twitch CEO resigns

March 17th, 2023

👋 Happy Friday everyone!

This week’s been good. I’m skiing every single day, finished two books (Duma Key, Grit), and have an average daily calorie intake of 4000.

What a proper March break getaway should be like 💅

Trending this week 👇

  1. Yeah, that doesn’t bother me at all 😒

  2. Everything, everywhere, recap on the Oscars 🎥

  3. Later.com’s TikTok

1/ What’s your ick?

Creators are sharing their turnoffs in this new TikTok trend.

P.S. Check out the full song at your own risk. It’s very NSFW 🙂

@julemj_

Do what ever makes u happy babe

@jordananais_

and just like that you’ll never see me again x

2/ Oscars 🎥

This year’s movie awards ceremony wasn’t as spicy as last year’s, but it definitely had its moments 👇

  • EEAAO sweeps the major awards 🧹

@the_beautyofcinema

“Everything Everywhere All At Once” has won 7 Oscars tonight 🔥 #everythingeverywhereallatonce #eeaao #oscar2023 #oscar #bestpicture #cinem... See more

@varietymagazine

#brendanfraser gets a standing ovation in the #oscars press room

3/ How does a social media software company do social media? - Later.com

Later is a popular social media management tool, where you can create and schedule posts across multiple platforms!

Fun fact - I was this close to accepting a job offer from them last year 👀

Back in my job hunting days

I’m especially a big fan of how they manage their own social media accounts (I firmly believe a social media company should have a great online presence of their own)

Here’s some key points that stood out from their TikTok 👇

  1. Self-deprecating jokes - We’ve all been there, trying to get the algorithm to pick up on our new posts 😂

@later.com

What was LaterLoverXoXo too obvious?? 😒 #socialmediamanager #workinsocial

  1. Hop on trends - Businesses can (and should!) hop on trends just like any creator. It’s the best way to keep in touch with the audience ✨

@later.com

Daylight savings really got us this year, besties. 🥲 #socialmediamanagers #capcut #workinsocial #BeManyThings

  1. And of course, keep the core content about the brand. Hopping on trends is nice and all, but it should be sprinkled around main brand topics.

@later.com

Instagram growth strategy for 2023. ✍️ #instagramgrowthstrategy #instagram2023 #igstrategy #socialmediatrends2023 #greenscreen

@later.com

Words matter, especially when it comes to TikTok SEO. Want more TikTok views? Make sure you’re using relevant and descriptive keywords in ... See more

Sure, these ‘helpful content’ might not deliver in the engagement metrics department (compared to trendy posts going viral), but it’s these kind of posts that tell the user what Later.com is all about!

To recap ✏️

  • Keep it fun with humour

  • Hop on trends

  • Make brand-focused, value-delivering content

🗞 News

  • UK bans TikTok on government devices, following US, Canada

  • OpenAI’s GPT-4 has launched, allowing for image → text prompts (sadly, no video as of yet)

  • Meta to lay of 10,000 as more job cuts continue

  • Twitch CEO Emmett Shear is resigning after 10 years since acquisition

💸
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📸 Video of the day

@healthfitness23

Poor lady thought baba was floating up to the ceiling 🤣🤣

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